Laurent Minniti was born in Marseille, on the Mediterranean sea, during the summer of 1971. As a child he developed a real talent for drawing and an interest in graphic design. He went on to study Art History and traveled extensively in Europe, studying the architecture and Art, helping him forge his design and creative ideas. In 1989, he began working for a private club in his hometown where the owner, also a show producer, gives Laurent his first chance to step into the spotlight and try his talents on stage.
In 1995, he is hired by Club Med as an Entertainer and Master of Ceremonies. He is quickly given more responsibilities and was put in charge of the Entertainment Team. He worked in many resorts around the World enabling him to perfect his language skills. Laurent describes his Club Med experience as “the best time of my life and probably the greatest school of Life”.
Laurent brought his nine years experience in creating events to Pierre et Vacances in St-Tropez where he was hired in 1999. Pierre et Vacances needed an innovative mind to create the “Party atmosphere” they were looking for to open their flagship resort called Les Restanques. He became the leader of the “Pierre & Vacances Creative Group”.
Laurent left France in 2003 to bring his talents to Los Angeles. After a break from events he is hired as a sales rep for J&M Entertainment in 2007. He became their PR which enabled him to network heavily for two years and gain the title of “International Schmoozer”!
In 2011, Laurent is given the opportunity to co-found a rental company called Empire Event Rentals. Empire was involved in the 2011 Emmy Awards Governor’s ball amongst other fantastic events they created. Laurent helped in the design process and production of celebrity weddings, high budget social events in Beverly Hills and the productions of private corporate events from Los Angeles to San Jose, Las Vegas and Utah.
In 2012, Laurent creates LM event productions which positions itself as a rental broker and event producer.
After 5 successful years as an entrepreneur, Laurent is offered a position in the #1 rental company in the US, Town & Country Event Rentals.